ALLIANCE: THE ULTIMATE BUSINESS CLUB FOR FLOORING BUSINESS OWNERS
Smarter Strategy. Real support. Community Led.
WHAT ISÂ ALLIANCE?
If you’re running a flooring business and feel like you’re winging it half the time, then you're not alone. We’ve been there, done that, and got the t-shirt.
Quoting, marketing, managing teams, staying profitable — it’s a lot.
Alliance is the UK’s only business club built specifically for flooring company owners; not trades in general, not some generic mastermind, just flooring businesses like yours, run by people who get it.
You can take part in as little or as much as you want. But let’s be real: the more you lean in, the more you’ll get out. And if you’re thinking, “I don’t have time” — that’s exactly why you need to be here.
Make time to slow down, and you’ll be amazed at how much faster everything else starts moving.
WHO ISÂ ALLIANCEÂ FOR?
Alliance is for any flooring business owner who is done guessing, done firefighting, and done doing it all alone.
Whether you're laying the foundations or leveling up an established business, Alliance gives you the structure, tools and support to grow with confidence (and a bit of banter along the way!).
It's the place to be if you are...
 Sick of wasting time on trial and error
 Ready to take control of your pricing, people and profit
 Wanting to sharpen your leadership and business skills
 Open to honest feedback, accountability, and support
 Are wanting to learn, sharpen your business skills and hang out with like minded people who just get it
WHAT YOU GET INSIDE ALLIANCE
This isn't some passive membership with a few PDFs and a group chat. It’s the UK’s only flooring business club where the support is real, the training’s solid, and the community is second to none.
- âś“ Quarterly 1:1 Private Strategy Sessions (available in-person or on Zoom)
- ✓ ½ Day In-Person Mastermind with any Cockerill & Co team member of your choosing
- âś“ Quick-look Financial Review
- âś“ Website Critique with our partner Truth Digital
- âś“ Mini Business Challenges to kickstart your momentum
- âś“ Weekly Wednesday Workshops with group Q&A and guest trainers
- âś“ Peer Accountability Pods (if you want the nudge!)
- âś“ Quarterly Planning Templates and check-ins
- âś“ Quarterly In Person Events including the Annual Goal Setting & Party
- âś“ Community Led Training Topics covering sales, recruitment, finance, wellbeing, leadership, HR, marketing, social media, legal and more
- âś“ Specialist Guest Trainers on commercial law, accounting, contracts, tax optimisation
- âś“ On-the-Tools Training based on what you ask for
- âś“ Private Alliance Facebook Group for 24/7 peer support
- âś“ Subsidised Dinners & Socials throughout the year
- ✓ Challenge Events – Yorkshire 3 Peaks, Mount Toubkal and more
- ✓ “Skills Share” Sessions – learn directly from other members’ real-world wins
- ✓ Access to our Private Buy, Sell, Swap & Loan Facebook Page – for tools, stock, gear and advice
- ✓ Access to The Vault — 100s of editable templates, calculators, contracts and live training replays
AN ENTIRE YEAR OF EVENTS..........
From high-energy quarterlies to legendary nights out and challenge events – the Alliance calendar is packed with chances to grow your business, sharpen your thinking, and laugh your head off with people who actually get what you do for a living.
This isn’t just about networking. It’s about real connection, big conversations, and the kind of belly-laughs that make you forget you're technically working.
Want the full lowdown? Download our 2025 event schedule below and see what’s coming up.
READY TO JOIN US?
Simply chose a the plan below to get started...
Going it alone or managing a growing crew? Your membership includes access for your whole team — no extra fees, no catch. What's not to love about that!
THE FLOORING INDUSTRY'S BEST-KEPT SECRET IS INCLUDED AS PART OF ALLIANCE
Prepare to be blown away by The Vault — an invaluable resource that holds the power to transform your flooring business. Curated meticulously over two decades, it houses a treasure trove of business-critical documents, from debt recovery strategies to employment contracts, health and safety protocols to brand-building blueprints.
This is your one-stop destination for 100s of documents, ready to be downloaded, customised, and deployed to supercharge your business operations.
But it doesn't end there. The Vault also gives you access to a wide range of online training, live session recordings, and insightful podcasts. It’s like having your own business library, ready whenever you need it.
It’s packed with value — helping you save time, cut costs, and make smarter decisions faster. Think of it as your behind-the-scenes advantage in the flooring world.
HERE'S YOUR SNEAK PEAK INTO THE VAULT!
Still On The Fence & Wondering If Alliance Is Right For You? Let's Connect
