ALLIANCE: THE ULTIMATE BUSINESS CLUB FOR FLOORING BUSINESS OWNERS
Smarter Strategy. Real support. Community Led.
WHAT IS ALLIANCE?
Running a flooring business can feel chaotic. Quoting, marketing, managing teams, staying profitable - it’s a lot. And if you feel like you’re winging it half the time, you’re not alone.
Alliance is the UK’s only business club built just for flooring company owners. No generic masterminds, no trades-in-general clubs. Just flooring businesses, run by people who actually get it.
Take what you need, lean in when it counts. But let’s be real here: the more you lean in, the more you’ll get out. No time? That’s exactly why you need to be here. Slow down, focus, and watch everything else start moving faster.
WHO IS ALLIANCE FOR?
Alliance is for flooring business owners who are done guessing, done firefighting, and done running it all alone.
Whether you’re starting out or scaling up, Alliance gives you the structure, tools, and support to grow with confidence - with some great banter along the way.
This is for you if you're:
Sick of wasting time on trial and error
Ready to take control of your pricing, people and profit
Serious about sharpening your leadership and business skills
Open to honest feedback and accountability
Done spinning your wheels and ready to be around people who actually get it
WHAT YOU GET INSIDE ALLIANCE
This isn't some passive membership with a few PDFs and a group chat. It’s the UK’s only flooring business club where the support is real, the training’s solid, and the community is second to none.
- ✓ Quarterly 1:1 Private Strategy Sessions (available in-person or on Zoom)
- ✓ ½ Day In-Person Mastermind with any Cockerill & Co team member of your choosing
- ✓ Quick-look Financial Review
- ✓ Website Critique with our partner Truth Digital
- ✓ Mini Business Challenges to kickstart your momentum
- ✓ Weekly Wednesday Workshops with group Q&A and guest trainers
- ✓ Peer Accountability Pods (if you want the nudge!)
- ✓ Quarterly Planning Templates and check-ins
- ✓ Quarterly In Person Events including the Annual Goal Setting & Party
- ✓ Community Led Training Topics covering sales, recruitment, finance, wellbeing, leadership, HR, marketing, social media, legal and more
- ✓ Specialist Guest Trainers on commercial law, accounting, contracts, tax optimisation
- ✓ On-the-Tools Training based on what you ask for
- ✓ Private Alliance Facebook Group for 24/7 peer support
- ✓ Subsidised Dinners & Socials throughout the year
- ✓ Challenge Events – Yorkshire 3 Peaks, Mount Toubkal and more
- ✓ “Skills Share” Sessions – learn directly from other members’ real-world wins
- ✓ Access to our Private Buy, Sell, Swap & Loan Facebook Page – for tools, stock, gear and advice
- ✓ Access to The Vault — 100s of editable templates, calculators, contracts and live training replays
A WHOLE YEAR OF PROPER EVENTS
From high-energy quarterlies to challenge events and legendary nights out, the Alliance calendar is packed with opportunities to grow your business, sharpen your thinking, and hang out with people who actually get what you do.
This isn’t just networking. It’s real connection, straight talking, and just enough laughs to make you forget you’re ‘working’.
Want the full lowdown? Download our 2025 event schedule and see what’s coming up.
READY TO JOIN US?
Pick a plan and get started...
It doesn’t matter whether you're just getting going or scaling up, you'll get answers, support, and real connection with people who’ve been there, done it, and are still in the thick of it with you.
Join today. It might just be the smartest decision you make all year.
THE FLOORING INDUSTRY'S BEST-KEPT-SECRET - INCLUDED
The Vault is your behind-the-scenes advantage. Packed with business-critical documents, from debt recovery and contracts to health & safety and brand-building, everything you need is ready to download, customise, and use.
But there’s more. You also get access to online training, live session recordings, and podcasts. Real tools, real insight, no fluff.
So save time, cut costs, and make smarter decisions. Yes, this is how flooring pros get ahead.
HERE'S YOUR SNEAK PEAK INTO THE VAULT!
Don’t sit on the fence. Give us a call. Ask us some questions. Let’s do this.
