We are Tom & Sarah Cockerill, a husband and wife duo (working together - for our sins!) and founders of Cockerill & Co. We create Structure & Profits for Wood Flooring Professionals.
Tom, an expert in all things Sales & Marketing (he could sell ice to eskimos!) and Sarah an expert in all things relating to Delivery & Finance. We make a unique team that delivers exceptional results.
In 2017 we had a thriving company, seventeen members of staff, a 4400 sq ft retail store, 6 vans, two cars, a motorhome and we indulged in 5* luxury holidays at least twice a year.
To the outside world we appeared to have a great business, our turnover was multi six figures, it was profitable. Then Brexit happened, we hadn’t been profitable enough.
All our eggs were in one basket. We had spent our reserves and when the “income taps” turned off overnight we simply couldn’t turn things round quick enough.
At the start of 2019 we found ourselves teetering on the brink of bankruptcy. We were personally defeated, exhausted and we had no other option but to declare insolvency both in business and personally.
It was a shock, we lost our family home and everything we had ever worked for. Literally overnight. It put an unbelievable amount of stress on our marriage and at one point we didn’t know what the future held.
You may be wondering why we are being so open about this - it’s a taboo subject isn’t it? No one talks about failure, they only talk about success.
We are telling you now, the process nearly wrote us off but without having been through it we wouldn’t be in the privileged position we are now in today.
In the last three years we have strategically rebuilt our businesses using a very simple framework (that we now teach to others), we have worked on ourselves using Mentors & Coaches and we have grown our businesses much quicker than we did previously. We now have two very successful multi six figure businesses that provide us with multiple income streams and best of all we have cemented our life’s purpose. To help others.
Cockerill & Co was founded to help other Wood Floor professionals implement strategy and create profits that are sustainable long term. If we can ensure that no other individual or family has to go through what we did then we will be happy.